Food & Bev CFOs for Startups

Seed to Series B Fractional CFOs for Food & Bev Startups

How it Works

Schedule a Call

Schedule a quick introduction call so that we can gauge your needs and prepare some specialized Food & Bev CFOs for you.

Get Matched

We do the work of matching you to pre-vetted CFOs in our talent pool who have extensive experience in Food & Bev startups.

Interview and Hire

Interview the CFOs we send you and choose one to hire. Then, we will help you and your new CFO determine a compatible cost structure.

Hire a Specialized Fractional CFO

Why Specialize?

Hiring a CFO, part-time or full-time, should not be taken lightly. The wrong CFO can slow down your entire business. By hiring a specialized CFO, you can be sure that your CFO will bring the right skills and experience to the table.

Meet some of our Food & Bev CFOs

Jessica S.

Jessica S part-time CFO

Based in Michigan

While living in wine country, Jessica developed and managed the financial and operations departments for a luxury brand startup winery; consulted for a political, in-your-face, startup label; and refined a world-renown craft winery. Let her organize and optimize your finances, interdepartmental processes, and employees.

Kenny J

Kenny J part-time CFO

Based in New York

Experienced finance professional who has performed CFO-level services for numerous CPG companies, particularly those in food & beverage, apparel, beauty, and e-commerce. Kenny enjoys helping startups with financial modeling, capital raising, managing cash flow, optimizing working capital, and financial strategy.

Ready to get started? Simply schedule a kickoff call.


How much will this cost me?

Getting matched to CFOs is completely free! We do not charge the startups or the CFOs right now, as we are in beta.

How quickly will Shiny match fractional CFOs to me?

From the initial call, it will take 2 business days to match and introduce 5 fractional CFOs to you. From that point, you can interview and hire a CFO as quickly (or slowly) as you like.

What makes Shiny better than a CFO-services agency?

We aren’t trying to replace CFO-services agencies, nor are we trying to be better than them. We are here to offer a DIY solution to hiring a part-time CFO. Our solution is easier than posting on a job board but much less expensive than hiring through an agency.