Fractional CMO For Startups, Toronto (WFH) Freelance Part Time Telecommute
Job Overview:
Are you a creative thinker with a proven track record of driving brand growth and customer engagement? We’re seeking experienced Fractional CMOs (Chief Marketing Officers) to join our global network of fractional executives. Shiny is the perfect platform for professionals who have served as CMOs, marketing consultants, or in similar strategic marketing leadership roles and are eager to bring their expertise to dynamic startups and small-to-medium-sized businesses (SMBs).
At Shiny, we connect fractional executives with startups and SMBs that need strategic marketing vision and leadership to achieve their growth objectives. If you’re looking for remote, part-time opportunities to work with innovative companies worldwide, we encourage you to apply!
Key Responsibilities:
- Strategic Marketing Planning and Execution: Collaborate with executive teams to develop, implement, and oversee comprehensive marketing strategies that align with the company’s vision and goals.
- Brand Development and Management: Enhance brand awareness and ensure consistent messaging across all marketing channels, fostering a strong brand identity.
- Digital Marketing Leadership: Oversee digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media to drive online engagement and lead generation.
- Market Research and Consumer Insights: Conduct in-depth market research and analyze consumer behavior to identify trends, opportunities, and areas for growth.
- Growth and Acquisition Strategies: Design and implement strategies to drive customer acquisition, retention, and revenue growth.
- Team Leadership and Mentorship: Lead and mentor marketing teams, promoting a culture of innovation, collaboration, and high performance.
- Budget Management: Develop and manage marketing budgets, ensuring effective allocation of resources for maximum ROI.
- Performance Metrics and Reporting: Establish and monitor key performance indicators (KPIs) to track the success of marketing initiatives and make data-driven decisions.
- Cross-functional Collaboration: Work closely with sales, product development, and other departments to ensure cohesive strategies and goals.
- Stakeholder Communication: Act as a strategic advisor to the CEO and board of directors, providing regular updates and insights on marketing performance and strategy.
Qualifications:
- Extensive Marketing Experience: 7+ years of experience, including in a CMO role, marketing consultancy, or similar leadership position within the marketing space.
- Proven Remote Work Capabilities: Demonstrated ability to work effectively in a remote environment, using tools such as Slack, Zoom, and other collaboration platforms.
- Strategic Vision: Strong ability to develop and execute long-term marketing strategies that drive business growth and brand awareness.
- Leadership and Mentorship: Experience in leading cross-functional teams, with a focus on aligning all marketing efforts with the company’s strategic goals.
- Digital Marketing Expertise: In-depth knowledge of digital marketing channels, tools, and best practices.
- Analytical Skills: Strong analytical abilities with the capacity to interpret data, identify trends, and make informed decisions.
- Communication Skills: Excellent ability to communicate complex marketing concepts clearly and effectively to stakeholders at all levels.
- Adaptability: Flexibility to work across various industries and adapt marketing strategies accordingly.
- Budget Management: Proven experience in managing marketing budgets and optimizing spend for maximum impact.
Why Join Shiny?
- Diverse Opportunities: Work with a variety of startups and SMBs, each with unique marketing challenges and opportunities, allowing you to continuously expand your expertise.
- Long-Term Engagements: Engage in long-term projects that offer the opportunity to build meaningful relationships and significantly impact business success.
- Remote Flexibility: Enjoy the flexibility of remote work, allowing you to balance your professional and personal life while contributing to the growth of innovative companies.
- Professional Growth: Be part of a network of top-tier fractional executives, where you can share knowledge, collaborate on projects, and continuously grow your career.
How to Apply:
If you meet the above qualifications and are excited about opportunities to work with innovative startups, we invite you to apply today. Our streamlined vetting process ensures that you can quickly onboard to our platform and start receiving introductions to clients who need your marketing expertise.
